October 11, 2010

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Design Detritus

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Retro gum

I bought this gum at a brand new retro candy store near Loon Mountain in NH. The design is so quiet, simple and descriptive: Beeman’s gum was originally made by Dr. Beeman, Clove gum is (guess what?) clove flavored, and Black Jack tastes like licorice.

The makers of this gum yanked production in 1978. Now they put it out every few years and when it’s gone, it’s gone — unlike the scuzzy feeling it leaves on my teeth.